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Government surveys in 2011 revealed that menthol cigarettes dominate 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers (2)

In 1985, the United States Trade Office (USTR) commenced an investigation into Japanese restrictions on imported cigarettes, beginning a process that would lead to a fundamental alteration of the domestic market (Chaloupka & Laixuthai, 1996) and cause JT to look to overseas markets for growth and revenue

(accessed October 4, 2023)