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Proceedings of the National Academy of Sciences of the United States of America

Demographically targeted and racially exploitative marketing was unleashed as a strategy to captivate consumers in the face of growing public awareness of the health dangers of smoking

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A brand manager at one of the big tobacco companies told me recently, not without pride, What were selling is illusion. In the age of commercial television, the number of major brands of cigarettes on the market has grown from half a dozen to almost thirty, in all shapes and sizes