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They sell 900m cigarettes every year, and have spent billions in a bid to make them cool. But last week, the company ran multiple full-page ads in newspapers announcing they had an unlikely New Years resolution: to stop selling cigarettes in the UK and get people to quit smoking. Why is the most notorious tobacco company on Earth suddenly hellbent on crushing its own core product

Columbo had a completely disarming persona: driving around in a battered old car and always wearing the same dusty old trench coat, he bumbled his way around the crime scene accompanied by his ever-present cigar and five oclock shadow as he pursued the murderer with incessant seemingly irrelevant questions in his hoarse but endearing smokers voice

Well, don't let that stop you, if you really want to quit once and for all, there IS help out there

The campaign is estimated to have reduced the number of smokers in the US by 91 million between 1964 and 1985, saving roughly 789,000 lives