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"But we need independent evidence to support any claims made by the tobacco industry." By advertising their newer products as safer than traditional cigarettes, manufacturers could find a way to bring back the very marketing schemes built around traditional cigarettes into the mainstream and to a new, younger audience, buying slick magazine ads, sponsoring big-name events, and cultivating a revamped culture of cool around the products

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You can learn more about these urgent symptoms and their causes from trusted medical sources

Meanwhile, Camel focused on freshness. They introduced a Humidor pack, which guaranteed the cigarettes would be moisture-free and germ-free, and therefore throat-friendly. The implication was that Camel cigarettes were healthy and that your doctor would approve a throat-friendly product