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There is some evidence of chemicals in heated tobacco products that are not present in traditional cigarettes, and which could be toxic and harmful

p.236: "Group companies and undertakings", RJ Reynolds: link, link, link, link, link, link, link, link, link, -link, Reynolds American Inc website, RJ Reynolds website, RJ Reynolds Tobacco Company website.arch+History+About+pdfs etc, RJ Reynolds Tobacco Holdings Inc.arch+AR-2002, BAT.arch, BAT pdfs, BAT 2005, RJ Reynolds [British American Tobacco Website], [Imperial Tobacco Website], bat.com todo, Our history a timeline, AR-2018, p.254 British American Tobacco plc The Group diversified its business, with acquisitions in the paper, cosmetics, retail and financial services industries, amongst others

Economic studies have demonstrated that increasing the unit price for tobacco products by 20% would reduce overall consumption of tobacco products by 10%, the percentage of adults who use tobacco by 4%, and the percentage of young people who start to use tobacco by 9% (see Guide to Community Preventive Service, 2015, for a summary of this research)