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Explaining that the question about brand preference had been embedded in a survey that included less relevant topicssuch as medical journals, medical conventions, and numerous consumer productsSmither emphasized how 3 independent surveys had garnered similar findings, and in doing so, served to confirm the accuracy of each other.32 Beyond the questionable methods used to gather data, Reynolds was also careful how they described the survey findings in advertising copy, making sure to avoid conflating doctors choice of a cigarette with any belief on their part that Camels were healthier

doi: 10.1016/j.addbeh.2018.10.041 35

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33 There is solid evidence from animal studies and in vitro studies that metabolically activated PAH bind to DNA and cause mutations in TP53 and KRAS , as indicated in Figure 1