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But the FDA panel voted to reject this claim, saying that the company hadn't provided enough evidence to show that its product lowers disease risk compared with cigarettes, according to Reuters

Arlington, VA: Authors

Future research should focus on elucidating the molecular mechanisms underlying these effects and exploring potential preventative/therapeutic targets to mitigate the risks associated with e-cig use

As things were, A.B.C.s going rate for cigarette commercials run in prime time was forty thousand dollars a minute, and, looking ahead to the prospect of tobacco-company sponsorship for the 1970 professional-football season, the network was setting an asking price of sixty-five thousand dollars a minute for cigarette commercials run during the games
