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Meanwhile, a lower wattage setting not only helps you avoid the nicotine buzz but also helps prolong your battery life and your device's life expectancy

It was basically a corporate makeover, like when your favorite band changes their name but the music stays the same

Expect a price pull-back in the foreseeable future

Shimomura noted that JTI expects high single-digit growth, mainly driven by continuous pricing, combined with RRP development and the inclusion of Vector Group. From 2025 to 2027, JT Group plans to invest JPY 650 billion in RRPs, with a strong emphasis on the Ploom brand, which debuted its HTS device in 2019 and is now available in 28 markets worldwide